University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
THOUGHTFULLY CREATing
Cohesive Brand Design
FOR AMBITIOUS BUSINESSES
So, what is brand design anyway?
and why do I need it?
BRAND DESIGN IS WHAT BRINGS YOUR BUSINESS TO LIFE. IT IS YOUR PERSONALITY, VOICE, LOOK AND FEEL, AESTHETIC, AND ARGUABLY THE MOST IMPORTANT PIECE TO YOUR BUSINESS.
WITHOUT AN ESTABLISHED OR UNIFIED BRAND DESIGN, YOU ARE LOSING OUT ON CAPTURING AND SUSTAINING CUSTOMERS IN A SATURATED MARKET.
STAND OUT FROM THE CROWD AND MAKE A MARK IN YOUR INDUSTRY!
THE DESIGN PROCESS EXPLORES THE COLORS, TYPOGRAPHY, IMAGERY, ICONS, AND STRUCTURE THAT CREATE A COHESIVE AND TASTEFUL BRAND.
BRAND DESIGN IS NOT JUST A LOGO, IT IS A FULL SUITE OF COHESIVE ELEMENTS THAT BRING YOUR BUSINESS TO LIFE.
ELEMENTS MAY INCLUDE BUT ARE NOT LIMITED TO PACKAGING, PATTERNS, ICONS, WORD MARKS, BRAND MARKS, AND SOCIAL MEDIA IDENTITY.