University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
Blue Fern Commons
LOCATED IN THE QUINTESSENTIAL VERMONT TOWN OF MANCHESTER, BLUE FERN COMMONS IS A SMALL PLATE EXPERIENCE. BOASTING BIG, LOCAL FLAVORS IN A SMALL, INTIMATE SPACE, THE STYLE HAD TO COMPLIMENT THE BLUE FERN VIBE. USING A THIN AND HAND-DRAWN TYPEFACE, PAIRED WITH A CRISP SERIF FONT, AND THEN TIED TOGETHER WITH THE CUSTOM FERN ICON CREATED A BRAND THAT MATCHED THE ACTUAL DINING EXPERIENCE: CONTEMPORARY & COZY.
"ABBY WAS AN ABSOLUTE DREAM TO WORK WITH. WITH EASE AND GREAT ATTENTION TO DETAIL, SHE WAS ABLE TO CAPTURE THE VIBE OF BLUE FERN COMMONS AND TRANSFORM IT INTO EXACTLY WHAT I HAD ENVISIONED."
- TIARA ADORNO, OWNER & CHEF, BLUE FERN COMMONS