University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
The Ice Cream Place
THE ICE CREAM PLACE IS THE ORIGINAL ICE CREAM PARLOR ON BLOCK ISLAND AND HAS REMAINED OPEN FOR VBER 40 YEARS, SERVING UP THE BEST ICE CREAM, FAMOUS HOMEMADE HOT FUDGE, FRESHLY BAKED GOODS AND CUSTOM SUNDAES. THE DATED LOGO NEEDED A DEFINITE REFRESH WHILE KEEPING THE SOUL OF THE CHARMING BRAND IN TACT. BY UPDATING THE ICON OF THE CHILD EATING ICE CREAM AND PAIRING A MODERNIZED YET TIMELESS FONT BROUGHT THIS LOGO INTO THE 21ST CENTURY. THIS PROJECT ALSO INCLUDED THE DESIGN OF NEW SUNDAE SIGNS AND OVER 100 ICE CREAM FLAVOR SIGNS.
"I WORKED WITH ABBY TO REDESIGN A 40-YEAR-OLD LOGO FOR AN ICE CREAM SHOP I PURCHASED. I WANTED TO STAY TRUE TO THE HISTORY BUT ALSO PUT A LITTLE MODERN SPIN ON IT. ABBY NAILED IT! SHE ALSO REDESIGNED MY FLAVOR SIGNS, SUNDAE SIGNS, AND MENU BOARDS. SHE IS PROFESSIONAL, VERY TALENTED, SO RESPONSIVE, AND A PLEASURE TO WORK WITH. I HAVE RECOMMENDED HER TO EVERYONE THAT NEEDS BRANDING OR GRAPHIC DESIGN WORK. SHE IS THE BEST!"
- ANITIA GONSALVES, OWNER & OPERATOR OF THE ICE CREAM PLACE, B.I., R.I.