University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
Made by Gail
ABIGAIL SCHMIDT, THE OWNER & HEAD DESIGNER OF MADE BY GAIL, CREATES CLAY EARRINGS IN HER SMALL STUDIO IN BOSTON, MA. HER DESIGNS ARE INSPIRED BY NATURE AND HER BELOVED HOUSE PLANTS THAT SURROUND HER WORKSPACE. THE BRAND IDENTITY FOR THIS ONLINE BUSINESS HAD TO DRAW FROM THESE NATURAL ELEMENTS, WHILE COMBINING A FEMININE SCRIPT FONT AND SOFT COLOR PALETTES WITH SEVERAL VARIATIONS TO BE USED WHEN DESIRED.
"IT HAS BEEN SUCH A PLEASURE WORKING WITH ABIGAIL. SHE HELPED BRING MY BRAND TO LIFE BY CREATING A UNIQUE LOGO TO CAPTURE THE ESSENCE OF MY PRODUCTS. ABIGAIL TRULY VALUES HER CLIENTS IDEAS WHILE ALSO CONTRIBUTING HER OWN CREATIVITY AND DESIGN EXPERIENCE. I LOOK FORWARD TO CONTINUING TO WORK WITH HER!"
- ABIGAIL SCHMIDT, OWNER & CREATOR, MADE BY GAIL