University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
Mindful Beginnings
LOCATED OUTSIDE OF PORTLAND, MAINE, MINDFUL BEGINNINGS IS A BIRTH DOULA SERVICE, OFFERING A supportive birthing environment. THE OWNER AND CERTIFIED DOULA, HANNAH, WAS LOOKING FOR A LOGO THAT ENVELOPED THE POWER OF WOMEN, FEMININITY, AND ELEMENTS THAT RELATE TO THE FEMALE SYSTEM. THE MOON AND FLORAL ICONS PAIRED WITH THE SMOOTH FEMALE FORM CAME TOGETHER TO CREATE THIS WOMAN-POWERED BRAND.
"I ABSOLUTELY LOVED WORKING WITH ABIGAIL! SHE ALWAYS ANSWERED MY QUESTIONS THE SAME DAY, REALLY LISTENED TO ME WHEN WE TALKED ABOUT THE VISION OF THE LOGO, WEBSITE AND BRANDING. I WOULD WORK WITH HER AGAIN IN A HEARTBEAT!"
- HANNAH JOSSELYN, CEO & CERTIFIED DOULA OF MINDFUL BEGINNINGS