University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
Okemo Mountain Resort
OKEMO MOUNTAIN RESORT HOSTS MANY PUBLIC EVENTS THROUGHOUT THE YEAR AND REGULARLY INTRODUCE NEW POP-UP EVENTS. AS THE MARKETING COORDINATOR FOR THE 2018-2019 SEASON, MY POSITION INCLUDED CREATING NEW EVENT CREATIVE FOR BOTH RETRO JAM AND TAILS ON TRAILS. CREATING A CUSTOM DESIGN FOR EACH EVENT ALLOWED ROOM FOR CREATIVITY TO FLOW WHILE RELATING BACK TO THE OKEMO BRAND OF FAMILY, FUN, AND THE OUTDOORS.
