University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
Tacos Tacos
LOCATED AT THE BASE OF OKEMO MOUNTAIN, TACOS TACOS IS TRULY AN ICONIC EATERY IN THE VALLEY. KNOWN FOR ITS PUNCHY BRAND, THE NEW IDENTITY REFRESH HAD TO TAKE PIECES FROM THE WELL-KNOWN WORDMARK WHILE INTEGRATING A NEW MODERN TWIST. THE BUBBLE LETTERS, COMBINED WITH SHARP TEXTURED CACTI AND FRESH COLOR SCHEME CAME TOGETHER TO CREATE A PUMPED UP BRAND.
"TO ANYONE WHO IS IN THE MARKET TO FIND SOMEONE WITH A GREAT EYE AND CREATIVE EDGE IN THE GRAPHIC DESIGN WORLD, YOU JUST FOUND HER! IF YOU ARE NOt IN THE MARKET, YOU SHOULD RECONSIDER BECAUSE ABIGAIL HAS DEFINITELY GOT SOME SERIOUS TALENT. I WAS NOT ALL THAT CLEAR ON WHAT I WANTED, BUT SHE WAS SUPER PATIENT WITH ME AND MADE SURE THAT I WAS COMPLETELY SATISFIED. AND BOY WAS I. NOT ONLY WOULD I RECOMMEND HER, I'D SAY FOR MOST COMPANIES, SHE'S AN ABSOLUTE NECESSITY IN TURNING YOUR IMAGE UP A NOTCH."
- LAUREN NAZZARO, OWNER & OPERATOR, TACOS TACOS