University of Vermont Springfest
THE UNIVERSITY OF VERMONT, LOCATED IN THE CITY OF BURLINGTON, HOSTS AN ANNUAL PUBLIC CONCERT ON CAMPUS, FEATURING A WELL-KNOWN HEADLINER. CREATING THE IDENTITY FOR THIS EVENT INVOLVED MANY MOVING PIECES, INCLUDING A CUSTOM TYPEFACE AND ICON, EVENT INFORMATION, MARBLED TEXTURES, AS WELL AS SIMPLISTIC AND MODERN ELEMENTS. THE MAIN HEADLINER, TWO DOOR CINEMA CLUB, REQUESTED A SLEEK, MODERN AND ON-TREND IDENTITY, WHILE INCORPORATING NODS TO UVM AND THE BURLINGTON AREA THROUGH THE IMAGES OF THE ICONIC WATER TOWER AND GREEN MOUNTAINS.
Vermont Pepper Project
THIS HANDMADE HOT SAUCE COMPANY, BASED IN CLARENDON SPRINGS, VERMONT, BEGAN AS A PASSION PROJECT. OWNER, ALEX LICAUSI, REALIZED QUICKLY THAT HIS EPIC HOT SAUCE NEEDED AN ESTABLISHED BRAND AS HIS CLIENTELE GREW. THIS NEW IDENTITY COMBINES SPICY COLORS, TEXTURED LAYERS, A BOLD SERIF TYPEFACE, AND A CUSTOM VERMONT PEPPER ICON FOR A POP-STYLE LOOK THAT WILL STAND OUT FROM THE REST. IT WAS IMPORTANT TO CREATE AN ADDITIONAL LABEL SET TO HIGHLIGHT THE SEASONAL SAUCES, LIKE 'BASIC BATCH', A PUMPKIN SPICED FLAVORED HOT SAUCE.
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"GIVEN THE SPICY NATURE OF MY PRODUCTS, I WAS LOOKING FOR SOMEONE TO WORK WITH THAT COULD MATCH UP TO THE INTENSITY OF MY SAUCES WHILE STAYING TRUE TO MY ORIGINAL VISION. ABIGAIL MATCHED THAT INTENSITY BY BRINGING THAT VISION TO LIFE. ABIGAIL IS INCREDIBLY PERSONABLE WHILE MAINTAINING PROFESSIONAL STANDARDS, HIGHLIGHTED BY BEING VERY TIMELY AND PROMPT. SHE WENT ABOVE AND BEYOND FOR ME AND I THINK THE QUALITY OF HER WORK SPEAKS FOR ITSELF."
- ALEX LICAUSI, OWNER & OPERATOR, VERMONT PEPPER PROJECT